About us

Over the past decades digital technology has contributed to a fundamental change in our culture and everyday lives.

Play, entertainment and events are among those areas that have attracted the least attention while at the same time being the most heavily influenced. Recently, they have been added to both social and research agendas as items of the “experience economy”. The cross-disciplinary research centre, Centre for Playware, can be regarded as a part of this move towards an actualisation of play and entertainment as important areas of research and commercial development.

The centre brings together leading researchers in the areas of play culture, play studies, modern artificial intelligence, ambient intelligence and robotics.  At the same time the centre collaborates closely with industry (both existing larger companies and small start-up companies).  Hence, the basic idea behind the centre is to bring researchers together in a physical centre situated at DTU Electrical Engineering, to assure cross-disciplinary synergy.